outdoor sauna cube cedar.Market research on household sauna equipment

　　1、 Overview of the Development of Domestic Sauna Equipment Industry Abroad

　　Household sauna equipment is not only a consumer product under the traditional cultural background of Europe and America, but also an emerging fashion product under modern living conditions. New market spaces are constantly emerging: consumer regions are expanding beyond Western civilization and spreading globally; The consumer group is expanding towards youthfulness and feminization; Household sauna equipment, especially far-infrared light wave rooms, has become one of the symbols for relaxing the body and mind, treating diseases and losing weight, improving quality of life and entertainment.

　　Since the 21st century, various household sauna products using far-infrared radiation as a heat source have emerged in the European and American markets. The market has rapidly expanded, and the production and sales volume has gradually surpassed traditional sauna rooms, becoming the leading product in the household sauna equipment industry.

　　Data source: China Market Monitoring Center

　　The huge consumption potential of the European and American markets has not been fully realized due to the high price threshold. Even household sauna products produced by Chinese manufacturers are priced relatively high when exported to the US market. According to statistics from the China Market Monitoring Center, taking a double person far-infrared sauna as an example, the average selling price in the US market is not less than $2800; If the retail price of the terminal is reduced to $1500 (such as $1499), which is slightly lower than the price of a household refrigerator, the product will definitely sell well in the US and Canada markets and enter ordinary households. At this price level, it is predicted that the far infrared sauna market in the United States and Canada will reach around 500000 to 600000 units by 2012, and the European market will also grow to around 300000 to 350000 units. In addition, other markets outside of Europe and America are estimated to achieve sales of over 100000 units by 2012.

　　At present, the main manufacturers of far-infrared saunas in foreign countries include PLH Company in the United States; The largest sauna manufacturer in the United States, with a flagship brand of Health mate, sold around 40000 units in 2008; Sunlight, the second largest manufacturer of far-infrared saunas in the United States, sold around 20000 units in 2008. Its twin saunas were priced at $2000-3650 and sold at $4750-6745. Famous brand manufacturers in the European market include Klafs from Germany, Physiotherm GmbH from Austria, and Health Company from the Netherlands.

　　2、 Overview of Domestic Household Sauna Equipment Industry

　　China's economic development in the past decade has attracted worldwide attention, and people's material and cultural living standards have greatly improved. Especially benefiting from the housing system reform since the 1990s, by the mid-1990s, our per capita living area had grown exponentially; Entering the 21st century, the living conditions of urban residents have completely improved. At present, the living conditions of urban residents in China, taking the core family of a family of three as an example, have shifted from having their own homes to a new concept of housing. For example, Vanke, a well-known domestic real estate developer, proposed the concept of "; 4+3” Concept: Living in the urban area for 4 days, mainly for work, and traveling to the suburbs for leisure on weekends.

　　When the family life of urban residents has evolved from initially solving the problem of food and clothing to now having cars, second homes, etc., how to improve the quality of life and enjoy a healthy and leisure life is the next development direction for urban residents. It is in this context that the household sauna equipment industry is gradually becoming the next emerging sunrise industry for home living, health and leisure, with its functions of beauty, health, energy conservation and environmental protection.

　　Before 2005, due to differences in consumption habits and concepts with Western countries, as well as the lack of suitable channels for domestic manufacturers to import sauna products into China, domestic household sauna equipment manufacturers mainly exported their products to foreign countries.

　　In fact, many Chinese households now have the conditions to purchase and install a home sauna, but due to the insufficient popularity of consumption concepts, this part of their consumption capacity has not yet been released. With the growth of consumer strength and the gradual transformation of consumer concepts towards healthy leisure consumption, supplemented by necessary publicity and marketing strategies from major manufacturers in the industry, the demand for far-infrared saunas in the Chinese market will show explosive growth, with huge market demand. Compared to the average price of 2800 yuan per unit in the consumer market of large chain supermarkets in the United States, excluding shipping, tariffs, etc., with a price of $2200 per unit for two people or 15000 yuan per unit, 20% of Chinese residents have no price affordability barriers, but only 25% of them are potential consumers, and can consume 16.25 million units (calculated based on every 4 people per household, equivalent).

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