outdoor sauna cube.The trend and reasons for supply and demand changes in the household sauna equipment industry

　　1. The supply and demand situation in the international market

　　(1) The North American and European markets mainly focus on far-infrared light wave saunas

　　As an emerging sunrise industry, the main driving force behind the continuous growth of the household sauna equipment industry is the wider recognition of the new far-infrared sauna method in developed countries in Europe and America, and the challenges faced by Southeast Asian countries (regions); Consumer upgrade; Development opportunities.

　　In developed countries in Europe and America, the application of household sauna equipment mainly based on far-infrared light wave technology is becoming increasingly common. According to Chinese customs statistics, due to the rapid growth in demand from emerging markets such as Germany, the United Kingdom, France, the Netherlands, and Denmark, Norway, Sweden, and Finland, China's exports of far-infrared light wave saunas to Europe increased significantly from 36 million US dollars in 2005 to 80 million US dollars in 2007. In 2008, due to the impact of the US financial crisis, the growth momentum of exports to the European market declined, but continued to grow. The annual compound growth rate from 2005 to 2008 reached 30%. At the same time, Chinese manufacturers entered the early North American region and maintained high-speed growth from 2005 (45 million US dollars) to 2006 (66 million US dollars). After 2007, market demand declined to a certain extent due to the impact of the financial crisis.

　　(2) The demand for portable sauna devices is growing rapidly in the Middle East and Southeast Asian markets

　　In the Middle East region such as Saudi Arabia and the United Arab Emirates, as well as Southeast Asian countries such as Indonesia and Malaysia, the demand for household sauna equipment is mainly portable due to various limitations such as consumption habits, economic conditions, and living environment. According to statistics from Chinese customs, the export of portable sauna products from China to the Middle East and Southeast Asia increased significantly from $4 million in 2005 to $9 million in 2008, with a compound annual growth rate of 31%. At present, major brand merchants in the region are still rapidly building sales channels, and the acceleration of terminal construction will inevitably drive market demand growth.

　　According to the prediction of the China Chamber of Commerce for Import and Export of Medical and Health Products, from 2009 to 2012, the average annual growth rate of the export value (in US dollars) of household sauna equipment in China can still maintain a high level of 23-25%.

　　2. The supply and demand situation in the domestic market

　　(1) The portable home sauna device market will experience explosive growth

　　With the changes in the economic conditions, housing environment, and consumption habits of Chinese residents, the demand for health and leisure has gradually strengthened. Since 2005, portable sauna devices have entered ordinary households in China. After product introduction in 2005 and market cultivation in 2006, the domestic portable sauna equipment market showed an explosive growth trend in 2007 and 2008, increasing from 5 million yuan in 2006 to 68 million yuan in 2008, with an annual compound growth rate of over 200%.

　　According to the statistics and analysis of the China Market Monitoring Center, due to the characteristics of small space occupation, easy portability, low price, and strong practicality of portable sauna devices, the domestic consumption market of portable sauna devices will continue to show a rapid growth trend of over 50% in the next 3-5 years, and the product sales channel will gradually focus on domestic sales. It is expected that the sales volume of the domestic market will reach 55% of the global market by 2012.

　　(2) The demand for far-infrared sauna rooms in the market will grow rapidly

　　Far infrared saunas are still in the stage of product introduction in the domestic market, with only a few manufacturers producing and selling them. According to statistics from the China Market Monitoring Center, the target audience for consuming far-infrared saunas in China is generally those with a living area of over 200 square meters, an annual household income of over 300000, and aged 35-64. Currently, leading manufacturers in the industry are actively negotiating cooperation with real estate developers to build sauna experience rooms around model houses and gradually expand their market.

　　According to the statistics and analysis of the China Market Monitoring Center, there are currently nearly 30 domestic manufacturers of far-infrared light wave saunas. With the increasing awareness of health and maintenance among people, the domestic consumer market for far-infrared saunas will show a rapid development trend in the next 3-5 years, and the product sales channels will gradually shift from export to domestic sales. It is expected that the sales volume in the domestic market will reach 35% of the global market by 2012.

　　Infrared heat warms your body more effectively than other forms of heat because it has better and deeper penetration. During a hot yoga class conducted in an infrared sauna, infrared rays will be absorbed by your soft tissues and muscles. This leads to improved stretching and higher core temperatures.

　　2. Help with muscle recovery

　　Research has shown that infrared sauna therapy can help alleviate pain in joints, muscles, skin, and tissues. When the pain in your nerve endings decreases, your body can relax and heal. In addition, an article by The Sauna Place suggests that the recovery process is strengthened due to the improvement of blood circulation in muscles due to hypoxia. Therefore, when doing hot yoga in an infrared sauna, you will gain better flexibility without any risk of damaging joints and muscles. But remember not to overload your muscles.

　　3. Improve heart and strength

　　The hot yoga in an infrared sauna is also beneficial for your heart. When you stretch and contract muscles, you burn a lot of calories. This leads to stimulation of the cardiovascular system and metabolic rate. Your core and muscle strength will improve as a result, while also correcting your posture and protecting your spine.

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